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100. Share moments. Share life. (1990s) – Kodak
99. The toughest job you’ll ever love. (1970s) – U.S. Peace Corps
98. It’s not your father’s Oldsmobile… (1980s) – Oldsmobile
97. Ring around the collar. (1968) – Wisk Laundry Detergent
96. Did somebody say McDonald’s? (1997) – McDonald’s
95. It’s not a job. It’s an adventure. (1980s) – U.S. Navy
94. The spirit of ’76. (1960s) – Unocal
93. Take it all off. (1960s) – Noxzema
92. A silly millimeter longer. (1970s) – Chesterfield Cigarettes
91. For fast, fast, fast relief. (1950s) – Anacin
90. I’d rather fight than switch. (1960s) – Tareyton Cigarettes
89. Never let ‘em see you sweat. (1980s) – Gillette
88. My wife, I think I’ll keep her. (1971) – Geritol
87. For those who think young. (1961) – Pepsi
86. Solutions for a small planet. (mid-1990s) – IBM
85. Pepperidge Farm remembers. (1970s) – Pepperidge Farm
84. Catch our smile. (1970s) – Pacific Southwest Airlines (PSA)
83. Fosters—Australian for beer. (1990s) – Fosters Australian Beer
82. RAID kills bugs dead. (1966) – RAID
81. I want my Maypo. (1956) – Maypo
80. Cotton. The fabric of our lives. (1989) – Cotton Incorporated
79. Hertz puts you in the driver’s seat. (1961) – Hertz
78. The king of beers. (1950s) – Budweiser
77. The relentless pursuit of perfection. (1990s) – Lexus
76. Bayer works wonders. (1960s) – Bayer Aspirin

75. Think outside the box. (1990s) – Apple Computer
74. Drivers wanted. (1995) – Volkswagen
73. Quality is job one. (1979) – Ford
72. The world’s online marketplace. (late 1990s) – eBay
71. Leave the driving to us. (1950s) – Greyhound
70. Nothing runs like a Deere. (1972) – John Deere
69. The world’s favourite airline. (1983) – British Airways
68. Get a piece of the rock. (1970s) – Prudential
67. We answer to a higher authority. (1975) – Hebrew National
66. Think small. (1962) – Volkswagen
65. Try it, you’ll like it. (1970s) – Alka-Seltzer
64. Thank you for your support. (1985) – Bartles & Jaymes
63. Lifts and separates. (1960s) – Playtex Cross-Your-Heart Bra
62. Fly the friendly skies. (1966) – United Airlines
61. We will sell no wine before its time. (1970s) – Paul Masson
60. It takes a tough man to make a tender chicken. (1972) – Perdue Chicken
59. Like a rock. (1990) – Chevy Trucks
58. Don’t get mad. Get GLAD. (early 1980s) – GLAD
57. Intel Inside. (early 1990s) – Intel
56. We make the money the old-fashioned way—we earn it. (1980s) – Smith Barney
55. I’ve fallen and I can’t get up. (1990) – LifeCall
54. It’s everywhere you want to be. (1988) – VISA
53. When EF Hutton talks, people listen. (mid-1980s) – EF Hutton
52. This Bud’s for you. (1970s) – Budweiser
51. How do you spell relief? R-O-L-A-I-D-S. (1970s) – Rolaids
50. You quiero Taco Bell. (mid-1990s) – Taco Bell
49. Put a tiger in your tank. (1964) – Esso (Exxon)
48. Our repairmen are the loneliest guys in town. (1967) – Maytag Appliances
47. The few, the proud, the Marines. (1991) – U.S. Marines
46. Because I’m worth it. (1967) – L’Oréal
45. Is it live or is it Memorex? (1970s) – Memorex
44. Nothing comes between me and my Calvins. (1979) – Calvin Klein Jeans
43. With a name like Smucker’s, it has to be good. (1962) – Smucker’s
42. Beef. It’s what’s for dinner. (late 1980s) – National Cattlemen’s Beef Assn.
41. The happiest place on earth. (1960s) – Disneyland
40. They’re gr-r-r-eat! (1950s) – Kellogg’s Frosted Flakes
39. This is your brain. This is your brain on drugs. Any questions? (1987) – Partnership for a Drug-Free America
38. Hey, Mikey…he likes it! (1972) – Life Cereal
37. It keeps going, and going, and going… (1989) – Energizer Batteries
36. The mind is a terrible thing to waste. (1972) – United Negro College Fund
35. Think outside the bun. (1998) – Taco Bell
34. Betcha can’t eat just one. (1981) – Lay’s Potato Chips
33. I love New York. (1977) – NY State Dept. of Econ. Development
32. Have a coke and smile. (1979) – Coca-Cola
31. Friends don’t let friends drive drunk. (1992) – U.S. Dept. of Transportation
30. Pardon me, do you have any Grey Poupon? (1980) – Grey Poupon
29. Pork. The other white meat. (1986) – National Pork Board
28. Look, Ma, no cavities! (1958) – Crest
27. The quicker picker-upper. (1991) – Bounty
26. The ultimate driving machine. (1975) – BMW
25. Come alive! You’re in the Pepsi generation. (1964) – Pepsi
24. I can’t believe I ate the whole thing. (1966) – Alka-Seltzer
23. Have it your way. (1973) – Burger King
22. Does she or doesn’t she? (1964) – Clairol
21. Please don’t squeeze the Charmin. (1964) – Charmin

20. We bring good things to life. (1981) – General Electric

19. You’ve come a long way, baby. (1968) – Virginia Slims Cigarettes

18. What happens here, stays here. (2002) – Las Vegas

17. There are some things that money can’t buy. For everything else there’s MasterCard. (1997) – MasterCard

16. Let your fingers do the walking. (1964) – Yellow Pages

15. The uncola. (1973) – 7-Up

14. Finger-lickin’ good! (1952) – Kentucky Fried Chicken

13. A diamond is forever. (1948) – DeBeers

12. Reach out and touch someone. (1979) – AT&T

11. When it absolutely, positively has to be there overnight. (1982) – FedEx

10. Takes a licking and keeps on ticking. (1956) – Timex

9. Melts in your mouth, not in your hands. (1954) – M&M Candies

8. Tastes great, less filling. (1974) – Miller Lite

7. We try harder. (1962) – Avis

6. Think different. (1998) – Apple Computer

5. You’re in good hands with Allstate. (1956) – Allstate Insurance

4. Where’s the beef? (1984) – Wendy’s

3. Just do it. (1988) – Nike

2. Don’t leave home without it. (1975) – American Express

1. Got milk? (1993) – California Milk Processor Board

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